Seizing potential of Africa’s export business through AfCFTA

BoConcept, a leading furniture and interior design company, has been making significant strides in the African market, capitalizing on the diverse opportunities presented by the continent's burgeoning export business. Charlotte Obidairo, the Chief Executive Officer of BoConcept, shared insights on the company's journey in Africa during a recent interview with CNBC Africa. Obidairo highlighted the challenges and rewards of establishing a presence in various African markets, emphasizing the importance of understanding and adapting to the unique dynamics of each region. She noted that while the journey has been exciting and rewarding, it has also posed challenges, especially in terms of logistics and shipping. However, with advancements in technology and a commitment to sustainability, BoConcept has been able to overcome these obstacles and enhance the customer experience. One of the key aspects that sets BoConcept apart is its focus on customization and longevity. By offering customizable, high-quality furniture, the company encourages consumers to invest in pieces that will stand the test of time, thereby promoting environmental sustainability and reducing waste. Obidairo stressed the importance of aligning with environmental sustainability practices and expressed BoConcept's commitment to providing durable, long-lasting designs that remain relevant to consumers. In the rapidly evolving landscape of e-commerce, BoConcept has embraced technological innovations to enhance the customer experience. From AI-powered virtual tools that allow customers to visualize products in their homes to online customization options, the company has adapted to the digital shift and leveraged technology to offer personalized services both online and in-store. Looking ahead, Obidairo outlined BoConcept's vision for the future, which includes exploring innovative fabric and production techniques to increase sustainability, empowering consumers to design their spaces more flexibly, and integrating African art and design influences into Scandinavian aesthetics. She highlighted the company's collaboration with African artists and expressed a desire to further merge African and Danish design trends to create a unique fusion. As BoConcept continues to expand its presence in the African market, the company remains committed to providing exceptional furniture solutions tailored to individual needs, while embracing sustainability and innovation.