East Africa: Samsung taps into AI smartphones market as demand grows
With new players emerging and consumer preferences constantly evolving in the smartphone market, Samsung is looking to solidify its dominance through a market expansion strategy into new East African markets, including the DRC, Ethiopia, and Rwanda. For more insights, CNBC Africa's Tabitha Muthoni spoke to Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa.
Thu, 18 Jul 2024 15:26:22 GMT
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AI Generated Summary
- Samsung's market expansion strategy in East Africa includes setting up local teams, enhancing distribution networks, and offering Samsung Experience stores for customers to try out the products.
- The company is collaborating with device financing companies to make smartphones more financially accessible to a broader customer base across East Africa.
- Samsung is committed to environmental sustainability by promoting device recycling and reducing electronic waste.
Samsung Electronics East Africa is making strategic moves to solidify its dominance in the smartphone market by expanding into new East African markets like the DRC, Ethiopia, and Rwanda. Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa, highlighted the integration of AI technology into Samsung's devices as a key factor in making their phones more popular and user-friendly. The company's market expansion strategy includes setting up local teams in the target countries, enhancing distribution networks, establishing retail presence, and offering Samsung Experience stores for customers to try out the products firsthand. Additionally, Samsung is collaborating with device financing companies to make smartphones more financially accessible to a broader customer base across East Africa. The company is also committed to environmental sustainability by promoting device recycling and reducing electronic waste. As Samsung looks to expand its presence in East Africa, they are focusing on delivering tailored products and services that meet the specific needs and preferences of consumers in the region. By listening to customer feedback and leveraging local market insights, Samsung aims to grow its market share and solidify its position as a leading smartphone brand in East Africa.
