Edward Snell & Co looking to expand African footprint
CNBC Africa is joined by Karin Krause Wessels, Managing Director, Edward Snell & Co for this discussion.
Wed, 24 Jul 2024 10:59:43 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- Edward Snell & Co's commitment to purpose and profit drives job creation and talent development, setting a high standard in the liquor sector.
- The company's expansion into the African market reflects a strategic approach to navigate global competition and embrace diverse income streams.
- Empowering women, fostering entrepreneurial spirit, and promoting diversity and inclusion are key priorities for Edward Snell & Co to drive innovation and growth.
Edward Snell & Co, South Africa's largest independent spirits group with a 175-year legacy, is poised for expansion across the African continent. In an exclusive interview with CNBC Africa, Karin Krause Wessels, Managing Director of Edward Snell & Co, shared insights into the company's rich history, growth strategy, and vision for the future. With a focus on reinvention and social responsibility, Edward Snell & Co aims to champion responsible drinking, social upliftment, and a circular economy. The company's commitment to purpose and profit drives job creation and talent development, positioning it as a key player in the liquor sector. As competition intensifies, Edward Snell & Co navigates the global landscape, expanding its footprint while embracing diversity and inclusion. Wessels emphasizes the importance of empowering women and fostering entrepreneurial spirit to drive innovation and growth. With a forward-thinking approach and a dedication to excellence, Edward Snell & Co sets a high standard for sustainable business practices and social impact in Africa.
