Edward Snell & Co looking to expand African footprint

Edward Snell & Co, South Africa's largest independent spirits group with a 175-year legacy, is poised for expansion across the African continent. In an exclusive interview with CNBC Africa, Karin Krause Wessels, Managing Director of Edward Snell & Co, shared insights into the company's rich history, growth strategy, and vision for the future. With a focus on reinvention and social responsibility, Edward Snell & Co aims to champion responsible drinking, social upliftment, and a circular economy. The company's commitment to purpose and profit drives job creation and talent development, positioning it as a key player in the liquor sector. As competition intensifies, Edward Snell & Co navigates the global landscape, expanding its footprint while embracing diversity and inclusion. Wessels emphasizes the importance of empowering women and fostering entrepreneurial spirit to drive innovation and growth. With a forward-thinking approach and a dedication to excellence, Edward Snell & Co sets a high standard for sustainable business practices and social impact in Africa.