Unlocking opportunities in Africa's creative economy

Africa's creative economy is on the brink of becoming a major hub, with the continent's share of the global creative industry currently at 1.5 per cent, as reported by the UN Trade and Development (UNCTAD). CNBC Africa recently had a conversation with Meron Demisse, the Founder and CEO of Africa Culture Group, shedding light on the potential of Africa's creative sector. Demisse emphasized the crucial link between education, culture, and heritage, stating that these elements are intertwined and essential for preserving Africa's history. He highlighted the importance of continuous education to engage audiences of all ages in African heritage and culture. To address the existing gaps in the cultural ecosystem, Africa Culture Group has launched various initiatives aimed at boosting the cultural economy across the continent. These initiatives span sectors like fashion, tourism, culinary arts, visual arts, and music, with a focus on educating people about the diverse offerings of African countries. The creation of the Africa Culture Collection is designed to engage audiences through interactive and informative activities such as flag games, coloring books, and puzzles, to enhance knowledge and appreciation of the continent's rich cultural heritage. By making learning fun and accessible, Africa Culture Group is paving the way for a deeper understanding of Africa's history and culture. Demisse also discussed the connection between the creative economy and economic growth in Africa. By fostering conversations among stakeholders, including business leaders, creatives, academics, and government officials, Africa Culture Group is creating an ecosystem for collaboration and capacity building within the sector. Initiatives such as regional and economic integration programs aim to connect artists, fashion designers, and culinary experts across different countries, promoting cross-cultural exchange and economic growth. Through these initiatives, Africa Culture Group is driving the growth of Africa's creative economy and positioning it on the global stage.