How tourism events can boost local economies & community development

In the evolving tourism sector, finding the equilibrium between business expansion and sustainable development is crucial for long-term success. Amos Wekesa, the Founder of Great Lakes Safaris Limited, shared insights on how his company has navigated this delicate balance. Wekesa emphasized the significance of understanding the environment, the local community, and the business itself to achieve sustainability. One of the key challenges he highlighted was the initial reluctance of communities to recognize the value of their natural resources and how they can benefit from them. Wekesa recounted an experience when he engaged a group of women to supply vegetables for a lodge his company was constructing. Despite initial resistance, collaboration and education led to fruitful partnerships with the community, showcasing the potential for mutual growth. Over the years, Great Lakes Safaris Limited has invested in community-driven initiatives, such as supporting local schools and providing training opportunities for youth from national parks. The impact of these efforts is not only seen in job creation but also in fostering a sense of ownership and pride within the community. Wekesa stressed the importance of maintaining a delicate balance between business goals and community development, acknowledging the financial challenges that come with such endeavors. By allocating a portion of tourist revenue towards community projects, Great Lakes Safaris Limited has not only sustained its initiatives but also attracted external support and partnerships. Wekesa highlighted the success of initiatives like the Rwenzori Marathon, which has grown significantly in participation and economic impact over the years. The marathon has not only brought international attention to the region but has also spurred local businesses and tourism in surrounding areas. Looking ahead, Great Lakes Safaris Limited is poised for further expansion, with new lodge developments in Uganda, Tanzania, and Rwanda. Wekesa's vision extends beyond business growth to a holistic approach that nurtures both economic prosperity and community well-being, setting a model for sustainable tourism development in the region.