Conduit’s cross-border payments expand into Africa

Conduit, a fintech company, is making waves in the world of cross-border payments as it expands its operations into Africa, specifically targeting countries like Kenya, Nigeria, South Africa, and Ghana. Despite the market saturation in the region, Kirill Gertman, CEO of Conduit, believes that the demand for efficient and transparent payment solutions far outweighs the current supply. By partnering with local banks and institutions, Conduit is simplifying cross-border transactions, making it faster, cheaper, and more transparent for businesses to pay their suppliers. This move is expected to not only streamline the payment processes but also allow businesses to focus on their core operations, such as hiring more people and expanding their product offerings. With a keen focus on localization, Conduit is ensuring that its services cater to the unique needs of each market it enters, ultimately staying ahead of the curve and revolutionizing the cross-border payment landscape. One of the key strategies for Conduit's expansion into Africa is to identify countries with high demand for improved payment solutions. By starting with Kenya and Nigeria, where they had already received inquiries from potential clients, Conduit aims to capitalize on the growing need for efficient cross-border payment services. Additionally, the company is actively seeking local partnerships to strengthen its presence in these markets and provide tailored solutions to businesses in the region. Looking ahead, Conduit plans to establish a solid foothold in these four countries before considering further expansion into other African markets. As the fintech sector continues to witness a surge in startups, Conduit sets itself apart by prioritizing connectivity and efficiency when choosing partners to collaborate with. By selecting partners who offer seamless API integration and a deep understanding of local markets, Conduit ensures that its payment solutions are not only technologically advanced but also cater to the specific needs of businesses in different regions. Through these strategic partnerships and a commitment to innovation, Conduit is paving the way for a new era of cross-border payments in Africa and beyond.