Leveraging tourism for job creation

Eswatini, a country known for its rich cultural heritage, is strategically leveraging its vibrant tourism sector for sustainable development and economic growth. In a recent interview on CNBC Africa, Moses Vilakati, former Minister of Agriculture, Tourism & Environmental Affairs in Eswatini, shed light on the opportunities in tourism for job creation and the country's efforts in promoting tourism while attracting visitors. Vilakati emphasized the significant role of tourism as a major employer, with one in 20 employees in any given country being part of the tourism sector. He highlighted the ripple effects of tourism, where one tourist visit can create employment for up to 10 people in various roles such as hotel staff, chefs, cleaners, and more. Eswatini takes pride in its culture, which has remained unchanged for over 400 years, positioning it as a unique destination for cultural tourism. Moreover, Vilakati underscored the importance of public-private partnerships (PPPs) in driving tourism growth. By collaborating with the private sector, the public sector can invest in infrastructure, such as roads, internet connectivity, and security, while the private sector contributes to the development of hotels, convention centers, restaurants, malls, and other tourism-related facilities. This synergy between the public and private sectors not only enhances the tourism experience but also boosts the country's GDP. As Vilakati currently vies for the position of the African Union Commission (AUC) commissioner for agriculture, blue economy, and rural development, he advocates for regional collaboration in promoting tourism and overall development. He highlighted the need for African countries to unite and integrate, citing initiatives like the African Continental Free Trade Area as a step towards economic growth and connectivity. Regional integration facilitates the free flow of tourism and resources across borders, presenting Africa as a cohesive economic force on the global stage. In conclusion, Vilakati's insights underscore the immense potential of tourism in driving job creation, economic growth, and sustainable development in Eswatini and across Africa. By preserving and promoting its cultural heritage, embracing PPPs, and fostering regional collaboration, Eswatini stands at the forefront of leveraging tourism as a catalyst for progress and prosperity.