Google tools contributed $16bn to SSA economic activity in 2023

A recent report by Google has revealed the significant impact that the tech giant's tools and services have had on the economic activity in the sub-Saharan Africa region in 2023. According to the report, Google's contributions amounted to an estimated $16 billion, underscoring the pivotal role that digital technology plays in driving economic growth and prosperity across the continent. The report also highlighted the potential for exponential returns on investment in digital technology, with every dollar invested projected to generate over two dollars of broader economic value by 2030. These findings shed light on the transformative power of digital innovation and connectivity in fostering innovation, entrepreneurship, and economic development in Africa. Charles Murito, the Regional Director for Government Relations and Public Policy at Google, discussed the key insights from the report in an interview with CNBC Africa. He emphasized Google's commitment to making a tangible impact on the African economy through its digital tools and services. One of the key takeaways from the report is the crucial role of connectivity in driving economic growth. Murito pointed out that for every one percent increase in internet connection in Africa, there is a corresponding six percent growth in GDP. This highlights the tremendous potential for digital technology to empower businesses, entrepreneurs, and individuals across the continent. Moreover, the report revealed that while Google's impact is evenly spread across the continent, some markets such as South Africa, Kenya, Nigeria, and Ghana are more advanced in terms of internet connectivity and penetration. These countries are leading the way in leveraging digital platforms to reach new customers, drive innovation, and spur economic growth. However, efforts are underway to bridge the digital divide and extend the benefits of connectivity to underserved regions. In addressing the challenge of reaching more small businesses in underserved regions, Murito highlighted Google's investment in infrastructure, such as subsea cables, to enhance internet speed and affordability. By expanding connectivity and supporting digital skills development, Google aims to empower entrepreneurs and businesses in remote areas to tap into the vast opportunities offered by the digital economy. AI innovation emerged as a key driver of economic growth in Africa, with Google estimating a potential $30 billion boost to the economy through AI-driven productivity gains. Murito outlined several initiatives where AI is being harnessed to address critical challenges in areas such as climate change and healthcare. For instance, Google's AI research teams in Ghana and Kenya are collaborating on projects like locust prevention, using AI to detect and eradicate locust eggs before they hatch and devastate crops. In the healthcare sector, AI technologies are being leveraged to improve maternal health by transforming smartphones into ultrasound machines, enabling healthcare providers to detect potential risks and complications in expectant mothers. Overall, Google's comprehensive report sheds light on the transformative impact of digital technology and AI innovation in driving economic growth, empowering small businesses, and fostering sustainable development across Africa. As the continent continues to embrace digital transformation, tech companies like Google play a vital role in shaping a more inclusive, innovative, and prosperous future for all Africans.