France & Southern Africa: Unlocking new business frontiers

France and Southern Africa are coming together to explore new business frontiers at the 3rd edition of the Business Forum Southern Africa and Indian Ocean in Johannesburg. The two-day forum aims to strengthen bilateral ties between French and Southern African government representatives and business leaders, creating an environment conducive to economic growth and investment. David Martinon, Ambassador of France to South Africa, shed light on the key themes and opportunities discussed at the forum. The French business community is eager to engage with potential clients, customers, and investors from South Africa. The focus areas include energy, logistics, and professional education, addressing the key challenges faced by South Africa's economy. French companies like EDF, Total Energy, and Engie are already contributing to the energy sector by providing renewable energy solutions. Alstom is making significant advancements in transport infrastructure, producing trains that cater to the country's needs. Investments are also underway in sectors like tourism and media, showcasing the diverse opportunities for French companies in South Africa. Club Med's new resort in KwaZulu-Natal and Canal Plus' merger with MultiChoice highlight the growing presence of French businesses in the region. France sees immense potential for investments in South Africa, particularly in energy, logistics, and education. The South African environment is becoming increasingly attractive to foreign investors due to recent political developments and structural strengths. With a robust financial, legal, and insurance system, along with dynamic markets and infrastructure, South Africa serves as a gateway for foreign investments in Africa. The positive mood post-elections and the business-oriented approach of President Ramaphosa have instilled confidence in investors. New ministers are introducing strategic reforms to drive economic growth and attract foreign capital. The African Continental Free Trade Area (AFC-FTA) is a key consideration for France's engagement with Southern Africa. South Africa's significant GDP contribution and international trade partnerships position it as a key player in the region. Investing in South Africa is seen as a strategic move for companies looking to expand across Southern Africa. The forum highlights the opportunities and potential for collaboration between France and Southern Africa, paving the way for mutually beneficial partnerships and economic growth. The engagement and optimism surrounding investments in South Africa signal a promising future for the region's business landscape.