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Kenya's investment banking sector has been witnessing stagnant growth compared to its regional counterparts, but there is a newfound optimism as firms like Stella Wambugu's are targeting the youth demographic and leveraging technology to drive innovation and growth. In a recent interview with CNBC Africa, Wambugu highlighted the potential within the consumer space, particularly around the betting culture and remittances from the diaspora. She emphasized the need for tailor-made solutions that cater to the needs of the youth and tap into their tech-savvy nature. One of the key points discussed in the interview was the performance of the fixed income and equities markets in Kenya. Wambugu acknowledged the growth in the fixed income segment, driven by increasing rates and foreign investor interest. She also mentioned the efforts by the Central Bank of Kenya to boost local participation through retail investments. While the equities market hasn't grown as significantly, there is optimism for future growth with the potential for quality listings. Another focal point of the interview was the untapped potential in the East African investment banking market. Wambugu stressed the need for lowering the average age of investors, currently at 43, by leveraging technology and creating sustainable investment avenues tailored to the youth demographic. She highlighted the importance of collaboration within the financial services ecosystem and the role of fintech solutions in driving market trends. In terms of innovation, data analytics and tech were identified as key drivers for financial services in Kenya. Wambugu emphasized the importance of understanding the needs of various demographics, including youth and women, and developing financial solutions that integrate seamlessly into their everyday lives. The focus on green financing and sustainable finance was also highlighted, with Wambugu discussing the institution's commitment to providing advisory services to businesses looking to attract sustainable financing. Overall, Kenya's investment banking sector is undergoing a transformation fueled by innovation, youth inclusion, and a focus on sustainable finance. With a shift towards tailor-made solutions, technology-driven initiatives, and a push for green financing, the sector is poised for growth and resilience in the evolving financial landscape.