Jollof & tea campaign to strengthen creative ties between UK & Nigeria

The United Kingdom Secretary of State for Foreign, Commonwealth and Development Affairs, Right Honourable David Lammy, has announced an exciting collaboration between the UK and Nigeria to enhance relations in the creative industry. This partnership aims to create numerous opportunities for artists, musicians, filmmakers, writers, athletes, and designers from both nations. The recent event unveiled a phone booth reimagined by the talented Dricky Strickman, symbolizing the fusion of British and Nigerian culture to reinforce the bond between the two countries. Lammy emphasized that the campaign transcends art alone, encompassing music, film, sports, literature, culinary arts, and fashion. The thriving creative sectors in Nigeria and the UK, which collectively represent 10% of businesses in both nations, are set to expand further through this initiative by leveraging diverse influences and raw talent. The Minister expressed his gratitude towards all supporters, notably highlighting the collaboration with the Honourable Minister, Hana Tumusi-Masapawa of Nigeria, in exploring additional opportunities for bilateral cooperation. The discussion underscored the importance of enhancing partnerships in the creative domain to drive economic growth in both countries. The British Council, marking its 80th anniversary in Nigeria, will play a pivotal role in facilitating educational exchanges and fostering connections to unlock new prospects. Moreover, Lammy highlighted the potential in the film industry, proposing a fresh cooperative agreement to boost film production with government incentives on both sides. As the renowned artist Wizkid eloquently put it, 'London today and Lagos tomorrow,' encapsulating the spirit of collaboration and cultural exchange between the UK and Nigeria.