Black Friday gets consumers on the edge as festive season kicks in

As the world celebrated Thanksgiving Friday in the United States, the black Friday frenzy has taken over with a surge in shoppers and travelers hitting various destinations. CNBC Africa had an exclusive interview with Fabio Gonsalves, General Manager of Novotel Nairobi Westlands, to discuss the current trends and the outlook for the hospitality sector in Kenya. Fabio highlighted the exciting offers and promotions available across the city, from malls to hotels and the food and beverage sector, signaling the beginning of the festive season. The hospitality industry in Kenya has been booming with new hotels opening throughout the year, bringing in over 1,000 rooms in Nairobi alone. Fabio emphasized the importance of supporting the local economy by providing employment opportunities to locals and sourcing products from Kenyan farmers. The hotel also collaborates with local artists and designers to showcase Kenya's culture, creating a unique experience for guests. Fabio's vision for the future involves a hybrid model catering to both budget-conscious travelers and those seeking premium experiences. The hotel is implementing dynamic pricing strategies to remain competitive without compromising on service quality. Leveraging data-driven insights, Novotel aims to offer personalized experiences and strengthen relationships with guests through digital transformation. Strategic partnerships with corporate clients and travel agencies are also in place to ensure a steady flow of business. Looking ahead to 2025, Novotel is optimistic about the post-pandemic recovery, focusing on health, safety, and accessibility. The hotel is Safe Hotel certified, adhering to global safety standards to reassure guests. With a shift towards hybrid work and leisure, Novotel offers reserved spaces for work, meetings, and relaxation, enhancing the overall guest experience. Digital innovations such as contactless check-ins and personalized mobile services are enhancing efficiency and satisfaction. Fabio foresees a positive outlook for the East African region, with an increase in travelers exploring Kenya's tourism offerings. Despite concerns surrounding the Marburg virus, Novotel has not experienced any cancellations and remains focused on providing a memorable festive season for guests, families, and colleagues. The hotel's commitment to caring for guests and embracing Kenyan culture sets it apart in the competitive hospitality landscape.