Year of return: Will Ghana sustain momentum?

2021 marks the 5th anniversary of Ghana's Year of Return campaign, an initiative aimed at leveraging cultural heritage to drive economic and sustainable development in the country. With the goal of attracting the African diaspora back to the continent, the campaign has made significant strides over the past five years. Amma Gyampo, Co-founder of Scale-Up Africa, recently shared insights on the trajectory of the Year of Return initiative and the prospects ahead during an interview with CNBC Africa. Reflecting on the journey of the Year of Return since its inception, Gyampo highlighted the tremendous progress made in deepening engagements with the diaspora community. The campaign initially gained momentum in 2019, with high-profile endorsements and visits from celebrities, shining a spotlight on Africa as a hub of creativity and opportunity. The cultural heritage of Ghana, encompassing traditions like kente weaving and the customs of the region, played a pivotal role in attracting individuals from the diaspora to explore investment prospects in real estate, trade, and business within the country. One of the notable achievements of the Year of Return initiative was the grant of citizenship to over 500 individuals, signaling a significant step towards integration and collaboration with the diaspora. Gyampo emphasized the importance of creating sustainable economic contributions through partnerships and investment in local businesses and startups. With the need to generate 18 million jobs annually in Africa, there is a growing focus on talent development, trade opportunities, and infrastructure investment to support the continent's young population. The success of Ghana's Year of Return model serves as a blueprint for other African nations looking to attract diaspora talent and investments. Gyampo emphasized the importance of government engagement, influencer relationships, and advocacy for the positives of investing in the region. By leveraging platforms like Ghana's Investment Promotion Council and providing access to data and information, countries can create an enabling environment for diaspora investors to contribute to economic growth and social development. As Ghana prepares for upcoming elections, with less than 48 hours to go, the investment environment and diaspora sentiment play a significant role in shaping perceptions. Gyampo expressed confidence in Ghana's electoral process and highlighted the anticipation surrounding the election results. With a surge in bookings from individuals looking to engage with the country, Ghana's peaceful transition of power is crucial for maintaining investor confidence and sustaining economic growth. In conclusion, Ghana's Year of Return initiative stands as a testament to the potential of cultural heritage in driving economic development and fostering connections with the diaspora. As the campaign enters its 5th year, the focus remains on sustaining momentum, creating job opportunities, and attracting investments that benefit both the country and its visitors. With a solid foundation laid by Ghana, other African nations have a valuable playbook to follow in leveraging their cultural heritage for sustainable growth and development.