Kenya Airways on aviation future and embracing emerging markets

Kenya Airways, one of Africa's leading airlines, is achieving significant milestones in the aviation industry. The airline has reported profits for the first time in 11 years, breaking even in 2024 after a long journey towards operational viability. The recognition received by Kenya Airways, such as being named the leading airline in Africa by the World Travelers Awards, is a testament to the company's dedication and success. Julius Thairu, Chief Commercial & Customer Officer at Kenya Airways, highlighted the airline's commitment to transformation and growth. He emphasized the importance of sustainability and profitability in the company's vision, aiming to be a preferred and sustainable aviation group. Thairu detailed the multifaceted approach Kenya Airways is taking towards sustainability, focusing on environmental conservation, economic viability, and social responsibility. The airline operates modern and fuel-efficient aircraft, such as the Dreamliners, to reduce carbon emissions. Additionally, Kenya Airways has launched initiatives to convert waste plastic into diesel for ground operations and has set ambitious tree planting targets. In line with its commitment to diversity and inclusion, the airline has implemented programs to empower women and encourage differently-abled individuals to join the organization. Thairu also discussed the expansion plans of Kenya Airways, with a focus on increasing frequencies to key destinations in Africa and opening new routes internationally. The airline is responding to growing demand for travel, particularly from the emerging middle class in Africa, and the trend of 'Be Leisure' combining travel and leisure activities. By adding routes to destinations like the UK, Thailand, and China, Kenya Airways is facilitating tourism and economic development. The company's efforts in sustainable aviation practices, coupled with its strategic expansion plans, position Kenya Airways as a trailblazer in the industry.