Evaluating role of business analytics in the digital age

In today's data-driven landscape, businesses of all sizes require actionable insights to stay competitive and thrive. The role of unified business analytics has become increasingly crucial for SMEs and enterprises in East Africa. Veerakumar Natarajan, Zoho's East Africa Regional MD, highlighted the significance of leveraging unified analytics to drive growth and efficiency in the digital age. Unified analytics bring together data from various departments, enabling businesses to gain a holistic view of their operations. Unlike traditional analytics that focus on siloed data sets, unified analytics provide a comprehensive overview, spanning sales, marketing, finance, customer experience, and operational aspects. This integrated approach empowers SMEs and enterprises to make informed decisions and scale up in the market. Veera Kumar emphasized the transformative impact of unified analytics in enabling businesses to streamline operations, enhance customer experiences, and drive profitability. He underscored the importance of moving beyond isolated data analysis to embrace a unified approach that unlocks new opportunities for growth. By consolidating data from diverse sources and leveraging advanced analytics tools, businesses in East Africa can drive innovation, optimize processes, and stay ahead of the competition. Zoho's suite of analytics tools offers tailored solutions to address the challenges faced by businesses in harnessing the power of data. From customer care to sales and marketing to finance, Zoho provides a range of products that enable seamless data integration and actionable insights. Zoho Analytics, a unified analytics tool, empowers businesses to create customizable dashboards that visualize key metrics and trends, facilitating data-driven decision-making. Furthermore, Zoho's commitment to data privacy and security ensures compliance with international regulations, such as GDPR and POPI in South Africa. The availability of on-premises and cloud-based options offers flexibility and choice to businesses seeking scalable and secure analytics solutions. Veerakumar highlighted Zoho's focus on delivering user-friendly analytics platforms that cater to the unique needs of businesses in East Africa. The company's local presence in Kenya, Uganda, and Tanzania enables personalized support and quick response times for customers navigating the analytics landscape. By offering affordable cloud-based solutions equipped with AI capabilities, Zoho is driving a culture of data-driven innovation and empowerment in the region. Veerakumar emphasized the role of awareness and ease of adoption in driving the successful implementation of Zoho's analytics tools in East Africa. Through a combination of technical expertise, localized support, and cost-effective solutions, Zoho is empowering businesses to harness the power of data analytics and propel their growth in the digital era.