Enhanced connectivity boosts Seychelles tourism

The tourism sector in Africa has been on an upward trajectory, experiencing a remarkable 96 per cent recovery in the past year alone, as revealed by the 2024 United Nations Tourism Report. Emerging as a top holiday destination hotspot, the Seychelles is leading the charge in redefining global travel experiences. Sherin Francis, Principal Secretary of Tourism Seychelles, joined CNBC Africa to delve deeper into the trends shaping the industry. The Seychelles archipelago is renowned for its exceptional natural beauty, boasting stunning landscapes, pristine beaches, and a plethora of outdoor activities. However, post-COVID, a notable shift has been observed in the preferences of visitors to the Seychelles. Tourists are now seeking unique experiences, a deeper connection with the destination, and an immersion into the local culture. The demand for authentic experiences, wellness activities, and a retreat from urban chaos has surged, positioning the Seychelles as a haven for experiential travel. Highlighting the significance of tourism to the Seychelles economy, Francis emphasized that the industry serves as the backbone of the nation's economic structure. With approximately two individuals from each household directly employed in tourism-related roles, the sector plays a pivotal role in driving economic growth. While the GDP contribution stands at 17%, on a global scale, the Seychelles is recognized as one of the most tourism-dependent nations, with tourism accounting for a substantial 70% of national income. To mitigate over-reliance on tourism, Seychelles is strategically diversifying its economic landscape. Efforts are underway to bolster sectors such as fisheries, financial services, and entertainment to create a more resilient economy. Additionally, a focus on enhancing cultural offerings and promoting experiential activities aims to directly involve the local community and enrich visitor experiences. By expanding the array of cultural experiences available, the Seychelles is not only enriching its tourism sector but also ensuring a more equitable distribution of economic benefits. Amidst global economic uncertainties triggered by geopolitical events and trade tensions, Seychelles is proactively maneuvering to adapt to the evolving landscape. By broadening its market base and cultivating niche markets, Seychelles aims to insulate its tourism industry from external shocks. Diversifying visitor sources beyond Europe, the destination is gradually venturing into new markets in South Africa and Asia, catering to specialized interest groups and responsible travelers. This strategic approach positions Seychelles to navigate challenges and sustain industry growth effectively. Collaboratively engaging with South Africa, Seychelles has cultivated strong bilateral ties in various sectors, including tourism. Initiatives such as the Seychelles tourism grading program, developed in collaboration with the South Africa Tourism Grading Council, underscore the commitment to enhancing quality standards and fostering mutual growth. Beyond tourism, Seychelles and South Africa share robust relationships in healthcare, education, and diplomatic affairs, enriching the overall partnership. Looking ahead, Seychelles envisions a year of modest growth in the tourism sector, despite challenges posed by limited air connectivity and global uncertainties. By prioritizing value over volume, the Seychelles aims to enhance visitor experiences, promote small-scale locally owned properties, and maximize the economic impact of tourism. Emphasizing experiential travel and community involvement, the destination seeks to create a sustainable model that benefits both tourists and the local population. In conclusion, the Seychelles' tourism industry continues to thrive on enhanced connectivity, experiential travel, and a strategic approach to diversification. As the destination charts a path towards sustainable growth and resilience, its commitment to offering unique, authentic experiences ensures a memorable and rewarding travel experience for visitors from around the world.