Rwanda’s golfing scene attracting new businesses

Rwanda is setting its sights on becoming a top destination for golfing in East Africa, with a focus on attracting business leaders from across the continent. In a bid to achieve this, the nation is investing in the development of a proper five-star golf course. Eduardo Ruiz, the Chief Operating Officer of Ugolf International, sat down with CNBC Africa to discuss the impact of this investment on the country's golfing scene and the wider community. Ruiz highlighted the marketing strategies being employed by Ugolf International, noting that their plans are closely aligned with the initiatives of the Rwandan government. By focusing on collaborations with global brands like Paris Saint-Germain and Arsenal, the company aims to leverage Rwanda's presence in international markets to bolster its own reach. Ruiz emphasized the importance of strategic partnerships in driving the growth of golf in Rwanda, citing countries like the UK, Germany, and France as key markets for the sport. The development of golf courses has not only brought a surge in interest in the sport but also led to a rise in real estate value in surrounding areas. Ruiz explained that properties adjacent to golf courses typically experience a 20-30% increase in value, thanks to the picturesque surroundings and enhanced quality of life. This has resonated well with local residents, who view the golf course as a boon for their community. Looking ahead, Ruiz underscored Ugolf International's commitment to sustainability, in line with Rwanda's Vision 2050. The company is dedicated to maintaining an eco-friendly approach to golf course maintenance, ensuring that all practices align with the country's environmental goals. By prioritizing employee development and sustainable business practices, Ugolf International aims to contribute to Rwanda's economic growth in a meaningful and impactful way. In conclusion, Rwanda's burgeoning golfing scene is not only attracting new businesses but also transforming the landscape of the country's sports and leisure industry. With strategic investments and a focus on sustainability, Rwanda is poised to become a premier golfing destination in the region, catering to both local enthusiasts and international visitors.