Period poverty or profitable market: The economics of menstrual health in Africa

The global feminine hygiene market is projected to reach billions in value, yet affordability remains a major barrier in regions like Kenya. With over 500 billion menstruators worldwide, the demand for sanitary products and infrastructure is undeniable, making it a multi-billion-dollar sector. However, the reality is that menstrual products are still unaffordable for many girls, women, and menstruators globally. One of the key challenges lies in the affordability of menstrual equipment, materials, and products. Frida Karani, a Nguvu Collective Change Leader, highlights the importance of addressing this gap and the role of policy sectors and national governments in making menstrual products more accessible. She emphasizes the need for supportive policies and regulations to ensure that the production of sanitary products and infrastructure is affordable for all individuals, especially in developing countries. Karani also raises concerns about the commercialization of menstruation, calling for a shift towards more sustainable business models that prioritize affordability and consumer engagement. In addition to policy interventions, Karani advocates for private sector partnerships to drive innovation and create a more sustainable business model for menstrual health. She acknowledges the profit potential in the menstrual sector but emphasizes the importance of aligning business interests with the well-being of consumers. Karani proposes that investors, entrepreneurs, and industrialists engage with consumers to understand their needs and preferences, especially in terms of cost. She stresses that the affordability of sanitary products directly impacts the health outcomes of the population, making it essential for businesses to prioritize consumer well-being over profit. By incorporating consumer feedback and considering the social impact of their products, businesses can contribute to improving menstrual health and breaking the taboo surrounding menstruation. Overall, the conversation around menstrual health in Africa highlights both the challenges and opportunities in addressing period poverty. While the menstrual sector presents lucrative business opportunities, it also calls for a more holistic approach that prioritizes affordability, accessibility, and consumer engagement. By fostering collaboration between the public and private sectors, as well as listening to the needs of consumers, significant progress can be made in achieving menstrual equity and ensuring that all individuals have access to essential menstrual products and services.