Catalytic funding & scale-ready market pathways for youth-led ventures

Rwanda has been applauded for its successful integration of green growth and poverty reduction, setting a strong blueprint for the rest of Africa. With a youthful population and a growing number of youth entrepreneurs, the focus now shifts to unlocking their economic potential. In a recent interview with Adam Bradford, CEO at Green Horizon Ventures, CNBC Africa's Tabitha Muthoni delved into the key strategies and initiatives driving youth-led ventures in the region. Bradford emphasized the importance of youth-led inclusion in policy-making and investment conversations, highlighting the need to design policies with young entrepreneurs rather than imposing them. He stressed the significance of keeping young people at the forefront of economic discussions, as they are the future leaders of the country and industry. By empowering youth and investing in their ideas, Bradford believes that confidence and innovation can thrive, ultimately driving economic growth. When it comes to funding options for young entrepreneurs in Africa, Bradford noted a variety of opportunities, including private investment, grants, and increasing banking support. However, he advised starting with self-investment to build confidence and test ideas before seeking external funding. In terms of education and upskilling, Bradford emphasized the importance of allowing young people to express themselves and leverage their existing skills. He underscored the rapid pace at which youth can learn and adapt, especially in an era of widespread technological access. Bradford highlighted the role of homegrown solutions and the Rwandan brand in nurturing youth-led innovations. At Green Horizon Ventures, Bradford and his team focus on sustainable development through partnerships with organizations like Creative Visions Foundation, running programs to develop the creative economy and support youth across the country. Their collaboration with the Ministry of Youth exemplifies a successful partnership between the government and the private sector, driving shared development goals. Bradford commended Rwanda's open-for-business environment, noting the country's commitment to inclusive growth and opportunities for all. The synergistic approach between government institutions and private enterprises sets Rwanda apart as a model for catalytic funding and scalable market pathways for youth-led ventures in the region.