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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="820" height="547" src="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107270717-1689193367031-gettyimages-1238718652-AFP_323R6MN-820x547.jpeg" alt="" class="wp-image-426194" srcset="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107270717-1689193367031-gettyimages-1238718652-AFP_323R6MN-820x547.jpeg 820w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107270717-1689193367031-gettyimages-1238718652-AFP_323R6MN-300x200.jpeg 300w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107270717-1689193367031-gettyimages-1238718652-AFP_323R6MN-135x90.jpeg 135w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107270717-1689193367031-gettyimages-1238718652-AFP_323R6MN-768x512.jpeg 768w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107270717-1689193367031-gettyimages-1238718652-AFP_323R6MN-1536x1025.jpeg 1536w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107270717-1689193367031-gettyimages-1238718652-AFP_323R6MN-scaled.jpeg 2048w" sizes="auto, (max-width: 820px) 100vw, 820px" /><figcaption class="wp-element-caption">Africa’s video game market has been doing well. In 2022, games sold in the region generated $862.8 million in revenue, up 8.7% year over year, according to Newzoo’s data. Rodger Bosch | Afp | Getty Images</figcaption></figure>



Africa’s video game market is having a moment.



Sub-Saharan Africa’s gaming industry is expected to generate over $1 billion for the first time in 2024, according to data shared exclusively with CNBC.



The figures, which were compiled by Dutch research firm Newzoo for African gaming startup Carry1st, suggest a buoyant market for gaming in Africa, where economic growth has been sluggish as the region grapples with lingering inflation, tough financial conditions and high net debt.



Sub-Saharan Africa’s economic growth rate dipped to 3.6% in 2022 from 4.1% in 2021, according to the World Bank. And it is forecast to fall further in 2023, to 3.1%.



Despite that, Africa’s video game market has been doing well. In 2022, games sold in the region generated $862.8 million in revenue, up 8.7% year over year, according to Newzoo’s data.



That’s in defiance of a broader contraction in video game activity globally, as the tailwind of Covid lockdowns wears off and a higher cost of living has forced consumers to tighten their belts.



The global games market generated $182.9 billion of revenue in 2022, down 5.1% from 2021, according to Newzoo.



Cordel Robbin-Coker, CEO of Carry1st, which is headquartered in Cape Town , said the most notable thing about the data is the “underlying secular growth in the games market in sub-Saharan Africa.”



“Looking back, we know that Covid was a significant contributor,” Robbin-Coker said. “But now that those benefits have receded, we’re starting to see growth slow and even decline in other markets.”



“We have the fastest-growing population in the world,” he added. “People are coming online for the first time at a really rapid pace. Most of that – over 90% – is via mobile phone. There’s really strong appetite for content.”



Venture capital firm Konvoy, which focuses on gaming-related investments, said it sees Africa’s gaming industry growing 15.7% in 2023 and 13.6% the following year, higher than previous projections of 9.23% and 8.95% growth.



“These initial numbers for gaming on the continent are promising, but the longer-term trends of population growth, internet penetration, and smartphone adoption paint a picture of incredible growth for gaming on the continent,” Jackson Vaughan, managing partner at Konvoy, told CNBC.



Adoption of smartphones, in particular, has boosted Africa’s gaming prospects. A higher-than-normal young population in the region means digital technology has been strongly embraced.



By 2030, 87% of the population in sub-Saharan Africa will own a smartphone, according to mobile industry body GSMA, up from 51% in 2022.



That’s thanks in no small part to falling smartphone prices and the growth in “digital-native” users.



<h2 class="wp-block-heading" id="h-africa-outpacing-global-games-market"><a></a>Africa outpacing global games market</h2>



The global gaming industry is expected to return to growth this year, with analytics firm Ampere Analysis forecasting it will increase by 3.3% in 2023, driven by mobile gaming “returning to some form.”



But it’s a far cry from the blistering growth of 2020 and 2021, when the coronavirus pandemic forced people inside their homes and allowed people to spend more of their spare time playing games.



“The potential of disruption to user acquisition from future platform privacy changes, plus a broader audience less resilient to changing macroeconomic conditions, means that mobile gaming market performance has become less predictable than in the past,” said Louise Shorthouse, analyst at Ampere Analysis.



In Africa, much of the growth in games was driven by smartphone usage.



According to Newzoo, mobile gaming generated $778.6 million in revenue in 2022, accounting for about 90% of total game sales.



Nigeria led the way in total annual gaming revenue, attracting $249 million, followed by South Africa, which generated $236 million in revenue.



South Africa was previously Africa’s largest video gaming market, according to Newzoo.



The next highest-revenue-generating countries were Kenya ($46 million), Ethiopia ($42 million), and Ghana ($34 million).



Ethiopia recorded the highest year-over-year growth – 13% – while Uganda was the slowest-growing games market, increasing only 6%.



Nigeria and South Africa contributed two times the revenue of the other eight top countries combined, according to Newzoo. All 10 of the countries had year-over-year sales growth.

107270717-1689193367031-gettyimages-1238718652-AFP_323R6MN

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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="740" height="416" src="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Goldman-Sachs-says-India-will-overtake-the-U.S.-to-become-the-worlds-second-largest-economy-by-2075.png" alt="" class="wp-image-426106" srcset="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Goldman-Sachs-says-India-will-overtake-the-U.S.-to-become-the-worlds-second-largest-economy-by-2075.png 740w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Goldman-Sachs-says-India-will-overtake-the-U.S.-to-become-the-worlds-second-largest-economy-by-2075-300x169.png 300w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Goldman-Sachs-says-India-will-overtake-the-U.S.-to-become-the-worlds-second-largest-economy-by-2075-160x90.png 160w" sizes="auto, (max-width: 740px) 100vw, 740px" /><figcaption class="wp-element-caption">India’s Taj Mahal At Sunrise. Wolfgang Kaehler | Lightrocket | Getty Images</figcaption></figure>



India is poised to become the world’s second-largest economy by 2075, leapfrogging not just Japan and Germany, but the U.S. too, says Goldman Sachs.



Currently, India is the world’s fifth-largest economy, behind Germany, Japan, China and the U.S.



On top of a burgeoning population, driving the forecast is the country’s progress in innovation and technology, higher capital investment and rising worker productivity, the investment bank wrote in a recent report.



“Over the next two decades, the dependency ratio of India will be one of the lowest among regional economies,” said Goldman Sachs Research’s India economist, Santanu Sengupta.



A country’s dependency ratio is measured by the number of dependents against the total working-age population. A low dependency ratio indicates that there are proportionally more working age adults who are able to support the youth and elderly.



Sengupta added that the key to drawing out the potential of India’s rapidly growing population is to boost the participation of its labor force. And Sengupta forecasts that India will have one of the lowest dependency ratios among large economies for the next 20 years.



“So that really is the window for India to get it right in terms of setting up manufacturing capacity, continuing to grow services, continuing the growth of infrastructure,” he said.



India’s government has placed a priority on infrastructure creation, especially in the setting up of roads and railways. The country’s recent budget aims to continue the 50-year interest free loan programs to state governments in order to spur investments in infrastructure.



Goldman Sachs believes that this is an appropriate time for the private sector to scale up on creating capacity in manufacturing and services in order to generate more jobs and absorb the large labor force.



<h2 class="wp-block-heading" id="h-tech-and-investments">Tech and investments</h2>



Spearheading India’s economic trajectory is also its progress in technology and innovation, the investment bank said.



India’s technology industry revenue is <a href="https://nasscom.in/sites/default/files/sr-2023-press-release.pdf" target="_blank" rel="noreferrer noopener">expected to increase by $245 billion</a> by the end of 2023, according to Nasscom, India’s non-governmental trade association. That growth will come from across the IT, business process management and software product streams, Nasscom’s report indicated.



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="740" height="416" src="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Employees-at-work-inside-the-Realme-factory-in-Greater-Noida-India.jpg" alt="" class="wp-image-426107" srcset="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Employees-at-work-inside-the-Realme-factory-in-Greater-Noida-India.jpg 740w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Employees-at-work-inside-the-Realme-factory-in-Greater-Noida-India-300x169.jpg 300w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Employees-at-work-inside-the-Realme-factory-in-Greater-Noida-India-160x90.jpg 160w" sizes="auto, (max-width: 740px) 100vw, 740px" /><figcaption class="wp-element-caption">Employees at work inside the Realme factory in Greater Noida, India. Bloomberg | Bloomberg | Getty Images</figcaption></figure>



Additionally, Goldman predicted capital investment will be another significant driver of India’s growth.



“India’s savings rate is likely to increase with falling dependency ratios, rising incomes, and deeper financial sector development, which is likely to make the pool of capital available to drive further investment,” Goldman’s report stated.



<h2 class="wp-block-heading"><a></a>Downside risks?</h2>



The Achilles heel to the bank’s projection is the labor force participation rate — and whether it increases at the rate which Goldman projects.



“The labor force participation rate in India has declined over the last 15 years,” the report noted, underlining that women’s participation rate in the labor force is “significantly lower” than men’s.



“A mere 20% of all working-age women in India are in employment,” the investment bank wrote in a separate report in June, citing that the low figure could be due to women being primarily engaged in piecework, which is not accounted for by the economic measures of formal employment.



Net exports have also been a drag on India’s growth, because India runs a current account deficit, Goldman said. The bank highlighted, however, that services exports have been cushioning current account balances.



India’s economy is driven by domestic demand, unlike many more export-dependent economies in the region, with up to 60% of its growth mainly attributed to domestic consumption and investments, according to Goldman’s report.



<a href="https://www.spglobal.com/marketintelligence/en/mi/research-analysis/outlook-for-indias-economic-growth-and-policy-platforms.html" target="_blank" rel="noreferrer noopener">S&amp;P Global</a>&nbsp;and Morgan Stanley have also predicted that India is on course to become the third-largest economy by 2030.



India’s&nbsp;<a href="https://www.mospi.gov.in/sites/default/files/press_release/PressNoteQ4_FY2022-23_31may23.pdf" target="_blank" rel="noreferrer noopener">first-quarter GDP</a>&nbsp;expanded 6.1% year-on-year, handily beating Reuters’ expectations of 5% growth. The&nbsp;<a href="https://pib.gov.in/PressReleseDetailm.aspx?PRID=1928682" target="_blank" rel="noreferrer noopener">country’s full-year growth</a>&nbsp;is estimated to come in at 7.2%, compared with 9.1% growth in the 2021-2022 fiscal year.

Goldman-Sachs-says-India-will-overtake-the-U.S.-to-become-the-worlds-second-largest-economy-by-2075

Goldman Sachs says India will overtake the U.S. to become the world’s second-largest economy by 2075

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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="820" height="462" src="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107267995-1688706745501-gettyimages-1507520005-AFP_33MV92W-820x462.jpeg" alt="" class="wp-image-426078" srcset="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107267995-1688706745501-gettyimages-1507520005-AFP_33MV92W-820x462.jpeg 820w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107267995-1688706745501-gettyimages-1507520005-AFP_33MV92W-300x169.jpeg 300w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107267995-1688706745501-gettyimages-1507520005-AFP_33MV92W-160x90.jpeg 160w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107267995-1688706745501-gettyimages-1507520005-AFP_33MV92W-768x432.jpeg 768w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/107267995-1688706745501-gettyimages-1507520005-AFP_33MV92W.jpeg 929w" sizes="auto, (max-width: 820px) 100vw, 820px" /><figcaption class="wp-element-caption">U.S. Treasury Secretary Janet Yellen (R) shakes hands with U.S. Ambassador to China Nicholas Burns (L) on her arrival in Beijing on July 6, 2023, as Yang Yingming, Director General of the Department of International Economic Relations of China’s Ministry of Finance, looks on. Mark Schiefelbein | Afp | Getty Images</figcaption></figure>



BEIJING — U.S. Treasury Secretary Janet Yellen said Friday she is “concerned” about the export controls China announced this week.



China’s Ministry of Commerce announced Monday that starting Aug. 1, companies in China that want to export two metals used in semiconductor manufacturing would need to apply for licenses.



“I am also concerned about new export controls recently announced by China on two critical minerals used in technologies like semiconductors,” Yellen said in prepared remarks for a meeting with U.S. businesses in Beijing.



“We are still evaluating the impact of these actions, but they remind us of the importance of building resilient and diversified supply chains.”



The Biden administration has announced measures aimed at bolstering American tech capabilities and limiting China’s access to advanced tech. Those include sweeping export controls that took effect in October and restrict the ability of U.S. businesses to sell certain advanced computing semiconductors or related manufacturing equipment to China.



Yellen said that in her meetings with the Chinese government, she “made clear that actions we take to protect our national security are designed to be narrowly targeted.”



“They are premised on straightforward national security considerations and not undertaken to gain economic advantage over China.”



Beijing has so far taken relatively few actions. In May, China said U.S. chipmaker Micron had failed a security review and banned operators of critical infrastructure from buying from the company.



And this week, China’s Commerce Ministry announced its forthcoming export ban on the metals gallium and germanium. The ministry said Thursday its new rules did not target a specific country.



China has meanwhile doubled-down on efforts to attract foreign investment and engage businesses. The Commerce Ministry said Wednesday it met with 12 foreign pharmaceutical companies to understand their business challenges.



Yellen said Friday in her meeting with American businesses that she’s “been particularly troubled by punitive actions that have been taken against U.S. firms in recent months.”



Her visit to China, Yellen’s first under the Biden administration, follows U.S. Secretary of State Antony Blinken’s high-stakes trip to Beijing last month. Blinken also met with U.S. businesses in China during his trip.



Yellen, a former head of the U.S. Federal Reserve, has generally emphasized the economic importance of the U.S.-China relationship. Mainland China is the second-largest holder of U.S. Treasurys, behind Japan.



She said Friday the U.S. “does not seek” to separate its economy from China’s, and that “healthy economic competition” benefits both sides, according to her prepared remarks to businesses.



“In the economic realm, regular exchanges with our Chinese counterparts can help us monitor economic and financial risks, and it can help create the conditions for a healthy economic relationship between our two countries,” she said.

107267995-1688706745501-gettyimages-1507520005-AFP_33MV92W

Yellen says she’s ‘concerned’ about China’s new export controls in her first public remarks in Beijing

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="820" height="462" src="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Mark-Zuckerbergs-Twitter-rival-passed-30-million-signups-overnight-—-heres-how-to-use-Metas-Threads-app-and-whats-missing-820x462.jpg" alt="" class="wp-image-426063" srcset="https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Mark-Zuckerbergs-Twitter-rival-passed-30-million-signups-overnight-—-heres-how-to-use-Metas-Threads-app-and-whats-missing-820x462.jpg 820w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Mark-Zuckerbergs-Twitter-rival-passed-30-million-signups-overnight-—-heres-how-to-use-Metas-Threads-app-and-whats-missing-300x169.jpg 300w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Mark-Zuckerbergs-Twitter-rival-passed-30-million-signups-overnight-—-heres-how-to-use-Metas-Threads-app-and-whats-missing-160x90.jpg 160w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Mark-Zuckerbergs-Twitter-rival-passed-30-million-signups-overnight-—-heres-how-to-use-Metas-Threads-app-and-whats-missing-768x432.jpg 768w, https://cms.cnbcafrica.com/wp-content/uploads/2023/07/Mark-Zuckerbergs-Twitter-rival-passed-30-million-signups-overnight-—-heres-how-to-use-Metas-Threads-app-and-whats-missing.jpg 929w" sizes="auto, (max-width: 820px) 100vw, 820px" /><figcaption class="wp-element-caption">Emin Sansar | Anadolu Agency | Getty Images</figcaption></figure>



Just sixteen hours after launch, Instagram’s text-based social network Threads has already surpassed 30 million signups,&nbsp;<a href="https://www.cnbc.com/quotes/META/">Meta</a>&nbsp;CEO Mark Zuckerberg&nbsp;<a href="https://www.threads.net/t/CuXCjGVrd6R/" target="_blank" rel="noreferrer noopener">said</a>&nbsp;early Thursday. It was also the top free app in Apple’s App Store as of Thursday morning.



The app is Meta’s answer to Twitter, which has seen some of its users and advertisers flee since billionaire Elon Musk acquired the social media platform. On Saturday, Twitter&nbsp;<a href="https://www.cnbc.com/2023/07/01/thousands-of-users-report-problems-accessing-twitter.html">began limiting</a>&nbsp;the number of posts users can read per day to address “extreme levels of data scraping,” which only served to further frustrate users.



A number of Twitter alternatives have emerged in recent months, including decentralized messaging app <a href="https://www.cnbc.com/2022/11/15/how-to-use-mastodon-twitter-alternative.html">Mastodon</a> and <a href="https://www.cnbc.com/2023/07/03/users-flock-to-twitter-competitor-bluesky-after-elon-musk-imposes-rate-limits.html">Bluesky</a>, which is backed by Twitter co-founder Jack Dorsey. But neither platform has been able to match Twitter’s user base and popularity.



Threads may have an easier time attracting users. It’s built on top of Instagram and is automatically linked to a user’s account on the photo-sharing app. Initially, users could only access the service through a&nbsp;<a href="https://www.cnbc.com/2023/07/05/how-to-sign-up-for-threads-metas-new-twitter-competitor.html">roundabout way in the Instagram app</a>. But as of Thursday, the app is available for download from Apple’s App Store, and it’s free to use.



<h2 class="wp-block-heading" id="h-how-to-use-threads"><a></a>How to use Threads</h2>



Users are required to have an Instagram account in order to use Threads. Once you download the app, it will prompt you to login using your Instagram account. From there, Threads will automatically port over your Instagram username, but you can still customize your profile.



Threads gives you the option to automatically follow all of the same accounts you follow on Instagram, or just a few of them, so that you don’t have to painstakingly locate all your friends and followers on Threads.



Meta&nbsp;<a href="https://www.cnbc.com/2023/07/05/meta-launches-instagram-threads-messaging-app-challenging-twitter.html">is pitching Threads</a>&nbsp;as Instagram’s “text-based conversation app.” And in many ways, Threads looks very similar to Twitter.



Users primarily post text-based messages, or “threads,” that are limited to 500 characters each. You can tag specific users in a thread by using the @ symbol in front of their username. Users can limit replies on their thread to only their followers, or people they’ve tagged in the post. You can also include photos or videos in a thread.



Threads appear in a scrolling feed, where users can like, reply, repost or quote other users’ threads.



<h2 class="wp-block-heading"><a></a>What it’s missing</h2>



Threads may look a lot like its rival, but it’s missing some critical features.



The most glaring omission is direct messaging, or DMs. One-on-one, private messaging is a hallmark of nearly every other major social media network, including Twitter and Meta’s own Instagram and Facebook. Threads didn’t launch with direct messaging, which can pose a problem for journalists, who often receive messages from potential sources, or for brands, which can offer customer service through social media messaging.



The Threads feed pulls in posts from all users, not just the ones you follow. It can be hard to find the content posted by the users or brands that you’ve followed, and as of now, there’s no way to change the way the feed loads.



Like Instagram, Threads isn’t serving up posts in a chronological order. Content is apparently algorithmically ranked and served up to users no matter what time it’s posted.



There are also no paid ads in Threads, yet. Many brands have already joined up, though. Instagram head Adam Mosseri, who oversees the new app, told&nbsp;<a href="https://www.theverge.com/2023/7/5/23784870/instagram-threads-adam-mosseri-interview-twitter-competitor" target="_blank" rel="noreferrer noopener">the Verge</a>&nbsp;that advertising would be a “champagne problem” if Threads is able to scale.



Threads also lacks the ability to include hashtags in posts. Hashtags are a core feature of Twitter, and have made it easy for users to discover posts under a certain topic, as well as surface trending content in one place. Similarly, Threads doesn’t have a feature that allows users to search for specific text or phrases.



Another key differentiator is that Threads doesn’t have a desktop website, so you can only access the service via iOS or Android apps.



There’s also one significant downside to Threads being linked to Instagram. For now, Meta&nbsp;<a href="https://help.instagram.com/515230437301944" target="_blank" rel="noreferrer noopener">says</a>&nbsp;there’s no way to delete your Threads account without also deleting your Instagram account.

Mark-Zuckerbergs-Twitter-rival-passed-30-million-signups-overnight-—-heres-how-to-use-Metas-Threads-app-and-whats-missing

Mark Zuckerberg’s Twitter rival passed 30 million signups overnight — here’s how to use Meta’s Threads app and what’s missing

CNBC

How AI may change the way movies are made #Shorts

Why The U.S. Can’t Solve Hunger

How Empty Offices Become Apartments In The U.S.

Why Citibank Branches Are Closing Around The World

Africa’s gaming market is expected to top $1 billion in 2024 — in the face of a global slowdown

What’s Next For Russia After Wagner’s Mercenary Revolt

What Are The Biggest Threats To Economic Stability: Jeffrey Sachs

Why Americans Are Obsessed With Peanut Butter

Are Gen Zs the most challenging generation to work with? 3 in 4 managers think so

Why Passenger Train Manufacturing Is Booming In The U.S

Goldman Sachs says India will overtake the U.S. to become the world’s second-largest economy by 2075

Why Boarding An Airplane Is So Difficult

Can NYC Taxis Survive Uber And Lyft?

Why Apple’s Betting Big On Plans To Make iPhones In India

Yellen says she’s ‘concerned’ about China’s new export controls in her first public remarks in Beijing

Mark Zuckerberg’s Twitter rival passed 30 million signups overnight — here’s how to use Meta’s Threads app and what’s missing

Why You Will Be Getting Social Security After All

News Tips

Advertise With Us

CNBC

How AI may change the way movies are made #Shorts

Why The U.S. Can’t Solve Hunger

How Empty Offices Become Apartments In The U.S.

Why Citibank Branches Are Closing Around The World

Africa’s gaming market is expected to top $1 billion in 2024 — in the face of a global slowdown

What’s Next For Russia After Wagner’s Mercenary Revolt

What Are The Biggest Threats To Economic Stability: Jeffrey Sachs

Why Americans Are Obsessed With Peanut Butter

Are Gen Zs the most challenging generation to work with? 3 in 4 managers think so

Why Passenger Train Manufacturing Is Booming In The U.S

Goldman Sachs says India will overtake the U.S. to become the world’s second-largest economy by 2075

Why Boarding An Airplane Is So Difficult

Can NYC Taxis Survive Uber And Lyft?

Why Apple’s Betting Big On Plans To Make iPhones In India

Yellen says she’s ‘concerned’ about China’s new export controls in her first public remarks in Beijing

Mark Zuckerberg’s Twitter rival passed 30 million signups overnight — here’s how to use Meta’s Threads app and what’s missing

Why You Will Be Getting Social Security After All

News Tips

Advertise With Us

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